We had just designed a new logo for Crystal Mountain Natural Spring Water when they put us to work creating wraps for delivery vans. Vehicle graphics entails arranging several elements of varying size, shape and importance, inside an irregular shape... all while taking into account doors and latches, windows that need to be seen through, and spots where wear and tear might occur. It’s like working a giant sliding puzzle!

Fleet graphics are a great way to show off a company’s product and we definitely wanted the water bottles incorporated into the design. But the new labels hadn’t been printed yet, so we had to fake it! We got to work shooting with stand-in labels we created, complete with faux ice cubes and frost. By the time the new bottle labels hit the streets, the public was already familiar with the splashy new look thanks to these mobile billboards rolling through the streets.